Remove ‘No’ From Your Vocabulary
There is a Louis Prima song I’ve always loved because it is so vibrant and jolly. The other day, as I was shaking my head over an apologetic post from a page I follow on Facebook (along the lines of ‘so very sorry that we’re fully booked’) I realised that the song also carries an excellent message for creating sales as well as a feeling of exclusivity through ‘scarcity’. The song tells the story of a quirky New York fruit seller who never says ‘no’ to his customers, even if he doesn’t have what they want (bananas). The lyric goes: –
When you ask him anything, he never answers “no”
He just “yes”es you to death, and as he takes your dough he tells you
“Yes, we have no bananas
We have-a no bananas today
The post I saw read: “Apologies but we are fully booked tomorrow night. Sorry for the inconvenience…..”
Now, what impression does that give to potential customers? It does not leave any openings or give any information on when/where/how new, or existing customers can access your services. It is the social media equivalent of a closed question.
Instead of apologising for being fully booked (or sold out), celebrate the fact and direct your customers to other opportunities to buy from you. The fact that you are busy/successful is something you want to advertise to customers, whilst still being inviting to those who may be disappointed by not being able to book at that time. What better impression would it give your audience if that post read: –
Wow! Business is really booming! We’ve booked all our tables for Saturday evening in record time but we still have space available for Saturday lunchtime and Sunday lunchtime & evening. Make sure you get your bookings in early to avoid disappointment, call us on 01234 567890 [or email/visit website]
It creates a buzz through ‘exclusivity’ and being part of a successful business as well as giving details of other opportunities and how to access them.
Good luck turning a no into a yes!